Your prospects may know what you do but have they imagined what you can do for them? The psychology of design is a delicate interaction between design elements and the viewer. The viewer has needs and wants. Subconsciously, their mind is shopping for solutions in a vast sea of stimulation.
Our research will reveal your target audience and create a profile of your best average customer along with a list of requirements that the design must satisfy. We immerse ourselves in font and color studies, we present sketches and meticulously critique them with you weighing their best qualities against each other, we produce the final design making sure it looks stunning in every place that it is to be seen.
Logo design creates the foundation of your brand identity. The next step is to develop the other graphic elements that will support your logo on your business card, website, marketing materials, packaging, etc.
Your brand style guidelines include your custom color palette and accompanying fonts & shapes that are used to tie all of your marketing materials together, reinforcing your brand image and building recognition.
Wavemaker makes your logo design & identity development project easy to monitor and participate in with your own exclusive project center. Just log into the Wavemaker website and see up to date notes and previews of design sketches for your consideration.
We typically begin with the creation of 2 or 3 initial design directions, which are presented for review. We meet in person or by phone to critique the sketches, and after careful consideration, choose a direction to follow. We also make a list of revisions that are incorporated into the next sketch.
The evolution continues as we gather once again to critique the new sketch and discuss further adjustments that could be made. The second set of revisions includes fine tuning and results in the final design. Further adjustments may be made, if needed. We want you to be completely satisfied with your designs before putting them to work for you.
Begin your creative journey!